Melis, Helena

Year Qualified: 2022

M.Sc in Economics

WSET Level 4 Certified

Marketing Manager / Spirits, Wine and Confectionery Buyer at Big Five Duty Free, Johannesburg South Africa

Having worked with wine and spirits since 2007, I decided to pursue further education into the topic at Cape Wine Academy in 2014. I completed the Diploma course in 2016 and enrolled to Cape Wine Master program in 2017.  During my Cape Wine Master studies, I enrolled to the Wine and Spirit Educational Trust (WSET) which I successfully completed with a Diploma in Wines and Spirits Level 4.

Wine and spirit education and consulting are my goals. With long experience in marketing and brand building in association with leading international liquor brands I help market and promote South African wine and spirits brands to the international clientele.

Amongst all of that, I have three children with whom I share my passion for wine.

Dissertation Download

Dissertation Topic

A Case Study of Big Five Duty Free Outlets as an Important Marketing Channel for South African Wine Brands to International Travellers