De Fleuriot, Ginette

Year Qualified: 2005

Ginette de Fleuriot is a Cape Wine Master and is the Wine Education & Training Manager for Vinimark Wine Company. Ginette began her career in wine in Germany, working in wine retail, wine education and freelance journalism. Until recently, Ginette was the Marketing Manager at Vinimark and previously worked as a Sales Manager for the company. Before joining Vinimark, Ginette was the Wine Buyer for Winesense.

Ginette has been responsible for the wine training of Vinimark staff since she joined the company in 2009. This has expanded to include training for the liquor managers and wine department staff for key accounts like PicknPay, SPAR Tops and Shoprite Checkers and for a host of restaurants. Ginette created the digital training platform Wine Smart for Vinimark staff, brand partners and clients and produces all the content.

In 2023 Ginette launched a series of Wine Msterclasses for brand partners and for the trade. These take an in-depth look at wine styles and categories and serve to stimulate critical thought and discussion. Each Masterclass includes business insights and background to the style in question as well as a guided unsighted tasting of numerous flights of wine selected to showcase the category and broaden the awareness of the participants.

A lecturer for the Cape Wine Academy, Ginette has also been a contributor to the Platter Wine Guide and several other publications. She has served as a wine judge on numerous competitions and panels including Veritas, SAA Wine Selection panel, Diners Club Wine List Awards, the Old Mutual Trophy Wine Show, the Nederburg Auction Selection panel, the Value Wine Guide, ULTRA Value Wine Challenge and the Top100 SA Wine Challenge.

Dissertation Topic

Wine Tourism